A coordinated August launch across the Doughty Group's six clubs, led by the DL-Perforated Gift Card Mail-boxing and supported with high-impact self-print assets and a staff execution plan.
Campaign brief & artwork
The focus
Pallara, Toowoomba, Beaudesert, East Brisbane, Stones Corner and Yamanto. East Brisbane and Stones Corner share one distribution version, while Brisbane CBD and Albany Creek are tracked as additional support clubs.
What’s included
- Targeted mailbox flyer distribution
- Self-Print campaign assets
- Staff execution plan — sent
Primary print play
The deal flyer drives the launch.
One visible distribution plan keeps the Doughty Group clubs, the artwork and the two delivery windows aligned.
- Pallara
- East Brisbane
- Stones Corner
- Yamanto
- Beaudesert
- Toowoomba
Additional coordination: keep Brisbane CBD's 5,000-piece local drop and Albany Creek visible alongside the six Doughty Group clubs.
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